Netflix

Ad-Supported Netflix For $7 Launches

Netflix will debut its ad-support plan for $6.99 starting in November in 12 markets.

Mark E. Chiles

Oct 14, 2022 — 3 min read

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Netflix Debuts Ad-Supported Tier

Back in July, I wrote that Netflix would be partnering with Microsoft to manage their ad-serving needs, on the heels of the announcement in April that they would be creating a new, lower-priced, ad-supported subscription plan. This is due to stock fluctuations and lost customers to the continuous competition from new streaming entrants, such as Disney+, Amazon Prime Video, Apple TV+ and more.

On Thursday, Netflix COO & CPO, Greg Peters, announced that the new ad-supported plan will launch on November 3rd with a cost of $6.99/month. This new plan is called Basic with Ads and will launch in 12 countries - Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Span, the UK and the US. The current subscribers to Netflix’s ad-free plans will not be impacted.

Google reversed course and decided to keep the cookie. What now?

In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie

Google is shutting down another service

Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.

Emerging Trends in Tracking Without Cookies

In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.

How to Unlock Revenue Growth with Google Analytics 4

Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.