Apple Mail’s New Privacy Chapter
Earlier this year, during their WWDC conference, Apple announced the upcoming iOS 15 release and introduced the new features and privacy options it's bringing. If Apple sticks with its normal release cycle, we'll see iOS 15 released to the public next month. Personally, I’ve been testing the beta version of iOS 15 since the developer release in June. Pros and cons, as a whole, as is the case when new versions of iOS appear. But, that’s not why we’re here. Let’s talk privacy.
Privacy in a nutshell
Apple’s new privacy settings allow Apple Mail users to opt-out of loading remote content and IP tracking. What this means, essentially, is that a user can open an email without the sender knowing. Historically, a small tracking pixel has been sent with emails, primarily from marketers looking for email open and deliverability rates. However, this new privacy setting will keep that pixel from loading, therefore the sender won’t know whether the email was ever opened.
Apple describes it as follows:
