Apple

Apple Mail’s New Privacy Chapter

Mark E. Chiles

Aug 23, 2021 — 3 min read

Earlier this year, during their WWDC conference, Apple announced the upcoming iOS 15 release and introduced the new features and privacy options it's bringing. If Apple sticks with its normal release cycle, we'll see iOS 15 released to the public next month. Personally, I’ve been testing the beta version of iOS 15 since the developer release in June. Pros and cons, as a whole, as is the case when new versions of iOS appear. But, that’s not why we’re here. Let’s talk privacy.

Privacy in a nutshell

Apple’s new privacy settings allow Apple Mail users to opt-out of loading remote content and IP tracking. What this means, essentially, is that a user can open an email without the sender knowing. Historically, a small tracking pixel has been sent with emails, primarily from marketers looking for email open and deliverability rates. However, this new privacy setting will keep that pixel from loading, therefore the sender won’t know whether the email was ever opened.

Apple describes it as follows:

Smart Budget Allocation: Using AI to Maximize Marketing Spend

Explore how AI is transforming budget allocation and helping companies achieve unprecedented ROI.

Google reversed course and decided to keep the cookie. What now?

In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie

Google is shutting down another service

Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.

Emerging Trends in Tracking Without Cookies

In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.