Apple

Apple News Partner Program - What It Means For Publishers

Mark E. Chiles

Aug 27, 2021 — 3 min read

Apple, yesterday, introduced their News Partner Program, designed to help support journalism. The new program is geared towards Apple News readers to maintain “access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability,” according to Apple’s press release.

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Lowering Commission Fees

Typically, Apple takes a 30% commission on any subscription app purchases during the first year on the App Store, then lowers to 15% in year two. However, the News Partner Program will begin with the 15% commission fee for qualified publishers from day one.

“Providing Apple News customers with access to trusted information from our publishing partners has been our priority from day one,” said Eddy Cue, Apple’s senior vice president of Services. “For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services. We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users.”

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