Latest
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Latest
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
Cookieless
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
Analytics
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
CDP
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.
Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.
Business Intelligence
In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
AI
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
Digital Marketing
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
Cookieless
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
AI
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
