Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
A primer on how to sell your company
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As the digital landscape continues to transform, the imminent future without third-party cookies has placed an unprecedented emphasis on first-party data. For small-to-medium-sized enterprises (SMEs) that haven't yet delved into first-party data collection and utilization, this guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage it effectively.
