Instagram Introduces Subscriptions (To What?!)
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Google reversed course and decided to keep the cookie. What now?
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Google is shutting down another service
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
Emerging Trends in Tracking Without Cookies
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
How to Unlock Revenue Growth with Google Analytics 4
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.