Analytics - Overwrite Media

Analytics

How to Unlock Revenue Growth with Google Analytics 4

Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.

Business Intelligence

How to Effectively Collect and Use First-Party Data: A Practical Guide

In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.

Google

Google Universal Analytics to GA4 - What Marketers Need to Know

Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.