CDP
Breaking Down CDPs and DMPs: What They Mean for Customer Analysis
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.
Latest
CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
First-Party Data
Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
CDP
Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
CDP
Customer Data Platforms (CDPs) for Beginners
In some circles, the acronym CDP is accustomed to a buzzword such as “cloud.” In others, it’s an essential part of a company’s Martech (marketing technology) stack. What is a CDP? First off, let’s talk through what a customer data platform (CDP) is. CDPs are platforms that