AI
Smart Budget Allocation: Using AI to Maximize Marketing Spend
Explore how AI is transforming budget allocation and helping companies achieve unprecedented ROI.
Latest
Google reversed course and decided to keep the cookie. What now?
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Latest
Google is shutting down another service
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
Cookieless
Emerging Trends in Tracking Without Cookies
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
Analytics
How to Unlock Revenue Growth with Google Analytics 4
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
CDP
Breaking Down CDPs and DMPs: What They Mean for Customer Analysis
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.
Navigating the Post-Cookie Era: Strategies for Companies to Thrive Amid Google's Privacy Sandbox Changes
Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.
Business Intelligence
How to Effectively Collect and Use First-Party Data: A Practical Guide
In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.
Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
AI
Elevate Your Marketing Strategies with AI-Enhanced Customer Data Platforms
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
Digital Marketing
Harnessing Audience Insights for Business Growth and Scalability
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
Cookieless
The Cookieless Future is Here: Steps for SMEs to Take Now
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality