Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals

Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.

Mark E. Chiles

Sep 14, 2023 — 3 min read

Google is on a roll with new AI-based products and services being delivered in 2023. Earlier this week, Nicky Rettke, VP of Product Management, YouTube Ads, announced how AI is reshaping advertising on YouTube. Let’s break down the announcement and see how it can affect how your business advertises on YouTube.

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Smart Budget Allocation: Using AI to Maximize Marketing Spend

Explore how AI is transforming budget allocation and helping companies achieve unprecedented ROI.

Google reversed course and decided to keep the cookie. What now?

In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie

Google is shutting down another service

Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.

Emerging Trends in Tracking Without Cookies

In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.

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Smart Budget Allocation: Using AI to Maximize Marketing Spend

Google reversed course and decided to keep the cookie. What now?

Google is shutting down another service

Emerging Trends in Tracking Without Cookies