LinkedIn Is Shutting Down Stories...in 30 days
LinkedIn Senior Product Manager, Liz Li, announced today that LinkedIn will be shutting down its short-form video service, Stories. This is a similar story that we saw last month where Twitter shut down its short-form video service, Fleets.
The Stories feature is only about a year old. It was introduced to the LinkedIn platform following in the successful footsteps of Snap, Instagram, and TikTok, but more attuned to the professional community to share “fun and casual” videos. Now, the plan for LinkedIn is to iterate the experience to be more conversational, versus disappearing.
The announcement states that the Stories service will be shutting down by the end of September. This leaves advertisers and agencies, with Stories as part of the mix, in a short timeframe to adjust campaigns and reimagine their experiences.
