Meta Rolls out Facebook's Reels Globally
Short-form video is becoming an astounding business for more than just TikTok. Yesterday, Meta announced that it is rolling out Facebook Reels to 150 countries, just five months after it launched in the U.S.
Meta has been putting a lot of effort into its video-based platforms. Late last year, Instagram started allowing adding links into Stories. Then just last month, Instagram started testing out a new monetization option for certain creators.
According to Meta, "Reels is our fastest growing content format by far." Putting the effort into giving creators more choices is definitely healthy for the creator economy. With this new global launch, Meta has also introduced a Reels Play bonus program, which is part of their $1B creator investment.
