Cookieless
First Party Data in a Cookieless World
CDPs will help marketing teams become much more sophisticated, using a data-driven system for revenue growth.
Latest
TikTok
5 ways TikTok taps into online shopping—and more revenue—on its platform
Written By: Bekah Wright The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce. Just how
Data
Data-Driven Selling with First-Party Data
Understanding the customer journey is the holy grail for many publishers. Now, it’s a reality. In this video, Mark spoke at the SIIA BIMS conference in 2018, as CDPs and first-party data were just starting to hit the publishing mainstream. Hear how he provides a wealth of knowledge about
Meta (Facebook) COO Sheryl Sandberg Steps Down
After 14 years with the mega social media platform, COO Sheryl Sandberg is stepping away. According to her post on, you guessed it, Facebook, she iterates that when she started with Facebook, she wasn't actually looking for a job when Mark Zuckerberg approached her to join the team.
Breaking: Twitter Accepts Elon's Offer
ICYMI I wrote my take on the previous events leading up to Elon Musk buying just over 9% of Twitter shares to become the largest shareholder, then being offered a Board seat, then declining the offer, only to post a takeover bid. Today, just a few weeks after Musk made
The Elon Musk & Twitter Saga Continues
Twitter has long since been trying to make up ground in the social media game to the likes of Meta/Facebook, Snap, LinkedIn, and even more recently, TikTok. However, it's still relatively small, by active user count and revenue, with a high share price of $77 in February
Online Shopping
How online shopping has changed over the last 30 years
Written by: Leesa Davis By August of 1994, the New York Times called it: “Attention Shoppers: Internet is Open.” By that time, computers were quickly becoming commonplace in many U.S. households and a burgeoning e-commerce scene led by Amazon and several other, newly formed companies was revolutionizing shopping by
eCommerce
The rise of free shipping: 8 moments that transformed e-commerce
Written by: Lauren Liebhaber The “pain of paying” is a behavioral economics theory that refers to the negative emotions humans feel when making a purchase. Humans are a loss-averse species and we react more strongly to losses than we do to equal wins or gains. So, while some purchases hurt
Social Media
10 ways to build your brand on social media
Written by: Leesa Davis There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the
Social Media
How social selling targets customers online and helps companies sell you products
Written by: Angelica Leicht Effective sales tactics tend to shift and change over time. Think back to the era of door-to-door sales. At that point in time, smooth-talking salespeople would spend their days going from one house to the next to demonstrate what their products—whether vacuums, cleaning products, or
Newsletter
Meta Rolls out Facebook's Reels Globally
Short-form video is becoming an astounding business for more than just TikTok. Yesterday, Meta announced that it is rolling out Facebook Reels to 150 countries, just five months after it launched in the U.S. Meta has been putting a lot of effort into its video-based platforms. Late last year,
