Latest
7 Essential Data-Focused Platforms Every Business Should Know
Here are seven essential data-focused platforms that every business should be familiar with.
Analytics
How to Unlock Revenue Growth with Google Analytics 4
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
First-Party Data
Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
Data
Data-Driven Selling with First-Party Data
Understanding the customer journey is the holy grail for many publishers. Now, it’s a reality. In this video, Mark spoke at the SIIA BIMS conference in 2018, as CDPs and first-party data were just starting to hit the publishing mainstream. Hear how he provides a wealth of knowledge about