First-Party Data - Overwrite Media

First-Party Data

Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs

This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.

CDP

Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era

In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.

Data

Data-Driven Selling with First-Party Data

Understanding the customer journey is the holy grail for many publishers. Now, it’s a reality. In this video, Mark spoke at the SIIA BIMS conference in 2018, as CDPs and first-party data were just starting to hit the publishing mainstream. Hear how he provides a wealth of knowledge about