Latest
Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Latest
CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
AI
Marketing with Supercharged AI: Claude and ChatGPT Face Off
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.
Threads
Meta's Threads, Twitter's New Rival, and What it Means for Businesses
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.
Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
First-Party Data
Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
CDP
Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
Cookieless
Navigating the Cookieless Future: Implications for Small-to-Medium Sized Enterprises
Cookies are quickly going away from regular internet marketing as we've known it for decades.
Jobs
10 jobs with the most remote work opportunities
Layoffs aren't over for media and tech companies
AI
Looking for a job and AI in media/education
Media layoffs are still looming and AI is adding more value to media
Subscriptions
Subscriptions Are Growing...Exponentially
All-in-One Subscription Platform
Layoffs
Layoffs in Big Tech and Media
Economic headwinds are causing major disruption for tech and media companies relying on advertising revenue.