Smart Budget Allocation: Using AI to Maximize Marketing Spend

Explore how AI is transforming budget allocation and helping companies achieve unprecedented ROI.

Google reversed course and decided to keep the cookie. What now?

In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie

Google is shutting down another service

Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.

Emerging Trends in Tracking Without Cookies

In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.

How to Unlock Revenue Growth with Google Analytics 4

Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.

Breaking Down CDPs and DMPs: What They Mean for Customer Analysis

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.

Navigating the Post-Cookie Era: Strategies for Companies to Thrive Amid Google's Privacy Sandbox Changes

Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.

How to Effectively Collect and Use First-Party Data: A Practical Guide

In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.

Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools

Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.

Elevate Your Marketing Strategies with AI-Enhanced Customer Data Platforms

Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.

Harnessing Audience Insights for Business Growth and Scalability

Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies

The Cookieless Future is Here: Steps for SMEs to Take Now

No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality

AI

Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals

Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.

Latest

Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform

Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.

Latest

CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World

Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes

AI

Marketing with Supercharged AI: Claude and ChatGPT Face Off

As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.

Threads

Meta's Threads, Twitter's New Rival, and What it Means for Businesses

Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.

Google

Google Universal Analytics to GA4 - What Marketers Need to Know

Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.

First-Party Data

Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs

This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.

CDP

Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era

In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.

Cookieless

Navigating the Cookieless Future: Implications for Small-to-Medium Sized Enterprises

Cookies are quickly going away from regular internet marketing as we've known it for decades.

Jobs

10 jobs with the most remote work opportunities

Layoffs aren't over for media and tech companies

AI

Looking for a job and AI in media/education

Media layoffs are still looming and AI is adding more value to media

Subscriptions

Subscriptions Are Growing...Exponentially

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