In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.
Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.
In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Latest
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Latest
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
AI
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.
Threads
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
First-Party Data
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
CDP
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
Cookieless
Cookies are quickly going away from regular internet marketing as we've known it for decades.
Jobs
Layoffs aren't over for media and tech companies
AI
Media layoffs are still looming and AI is adding more value to media
Subscriptions
All-in-One Subscription Platform
Layoffs
Economic headwinds are causing major disruption for tech and media companies relying on advertising revenue.