AI
Smart Budget Allocation: Using AI to Maximize Marketing Spend
Explore how AI is transforming budget allocation and helping companies achieve unprecedented ROI.
Business Intelligence
How to Effectively Collect and Use First-Party Data: A Practical Guide
In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.
AI
Elevate Your Marketing Strategies with AI-Enhanced Customer Data Platforms
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
AI
Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Latest
Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Latest
CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
AI
Marketing with Supercharged AI: Claude and ChatGPT Face Off
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.
AI
Looking for a job and AI in media/education
Media layoffs are still looming and AI is adding more value to media